Digital Marketing Executive

Vacancy Name: Digital Marketing Executive

Vacancy No: VN451

Employment Type: Full-Time

Business Name: Love2shop

Location: Liverpool

Job PurposeTo assist in the planning, developing and implementation of the digital marketing strategy to drive customer acquisition, traffic, revenue and profit for the Love2shop brands.

Principal Accountabilities

• Assist in the planning, coordination and implementation of the overall digital marketing strategy
• Work with the wider marketing team in planning integrated seasonal and product specific campaigns
• Assist in the development and implementation of the SEO strategy. Ongoing keyword research to identify new opportunities and/or support for efficient SEO and PPC
• Assist and manage the production of SEO content
• Assist in outreach activities and backlink acquisition
• Help manage our Pay per Click campaigns, including ongoing optimisation of Ad copy, keyword targeting and bid management across Google & Bing.
• Monitor and report on the effectiveness of digital marketing activities using Analytics and other appropriate measurement tools
• Learn to measure ROI and develop appropriate KPIs for digital marketing activity.
• Get involved in the running of our Social Channels, across both Organic & Paid Activity
• Help manage and improve our content marketing process, for distribution through all available online channels
• Work with legal, compliance and finance teams to ensure that our agreements are commercially beneficial, future-proofed and secure
• Stay up to date with the latest technology and digital best practices
• Monitor competitor activity and provide regular updates to the wider team

Technical Competencies (Knowledge, Skills & Experience Needed)

• 1 year of experience in digital marketing with hands-on experience with SEO/SEM/PPC, Google Analytics and CRM software
• Basic knowledge of all different digital marketing channels
• Basic knowledge and experience with online marketing tools and best practices
• Familiarity with web design principles and best practices
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• BSc degree in Marketing, Digital Technologies or a relevant field

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