Digital Marketing Analyst
Location: Ellesmere Port
3 days per week onsite
£40,000- £47,000
We’re working with one of the UK’s leading digital marketing agencies—a multi-award-winning team that’s been delivering high-impact organic and paid media campaigns since 2003. Known for their deep industry knowledge, technical expertise, and results-driven strategies, they’ve helped grow some of the UK’s most recognisable brands across sectors including retail, healthcare, finance, and travel.
This is an exciting opportunity to join a well-established but forward-thinking agency that’s continually evolving—whether it’s pushing boundaries in search marketing, embracing AI tools, or crafting award-winning SEO campaigns that turn heads at national award shows.
What you’ll be doing:
Performance Analysis & Insight Generation
- Analyse data from SEO, Paid Media, Content Marketing, and wider channels (e.g. social media) to identify trends and opportunities.
- Produce actionable insight from large and disparate datasets to inform marketing strategies, campaigns, and pitch material.
- Lead on reporting for BAU activity and campaign performance using tools like GA4, Google Ads, and third-party platforms.
- Collaborate with marketing teams to understand what’s working, what’s not, and why.
SEO & Digital Marketing Optimisation
- Support the development of organic strategies through keyword research, on-page audits, and competitive analysis.
- Work with content, dev, and media teams to ensure insights are translated into action.
- Help optimise website structure, content, and campaigns to improve discoverability and engagement.
Tools & Data Infrastructure
- Understand the basics of data engineering and be confident working with technical stakeholders to scope data needs and integration requirements.
- Work with off-the-shelf tools such as Funnel or Apify (or similar platforms/APIs that support data collection and aggregation).
- Assist in managing marketing data pipelines and connections between key platforms.
Emerging Tech & Measurement
- Contribute to discussions around attribution modelling and, where relevant, MMM (Marketing Mix Modelling).
- Stay current on developments in AI, especially LLMs and their potential role in content, automation, and digital analysis.
- Support internal teams in exploring how AI tools and system prompting can enhance digital performance.
About You:
- At least 2 years’ experience in a data or marketing analytics role, ideally within a digital marketing or performance-led environment.
- Hands-on experience with GA4, Google Ads, Google Tag Manager, and SEO tools like Ahrefs or SEMrush.
- A strong analytical mindset—you’re comfortable working with numbers and turning data into narratives.
- Familiarity with APIs and data integration tools (e.g. Funnel, Supermetrics, or similar).
- Basic understanding of HTML/JavaScript and tracking implementation (nice to have, not essential).
- Strong Excel/Google Sheets skills; bonus points for any SQL or Python knowledge.
- Passionate about marketing, curious about emerging tools, and always keen to find a better way of doing things.
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